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Under Influence


The owner of a modest grocery store foresees a serious blow to his business when two sizable supermarkets suddenly open shop next door to him.  

Determined to succeed, he quickly erects a large sign on his front door that reads “Main Entrance…”


We are all surrounded by major supermarkets. Mega influencing factors surround us.

And it can sometimes feel like we are swallowed up by our environment. “What do you expect from me? This is the environment I find myself in!”

Here we have a powerful lesson. No one can decide where our main entrance is. That is a decision we have to make. Once we decide where the main entrance is, we are in control of the situation!

Neighbors and neighboring situations can throw ideas at us. But, only we can decide what will enter our heads. Mankind has been granted the biggest gift of all, freedom of choice. We choose what and who shall enter.

It gets better. Once we open our main entrance, we can positively change the “great influences” that surround us. A small candle dispels a lot of darkness.

All we need to do is light our candle.


The gateway to our mind lies in our choices. And the gateway to influencing others lies in what we share with them. Your choice is the the greatest agent of change.


Wishing you and your family a Shabbat Shalom,

Rabbi Mendy